There’s a group of marketing strategies that combine potential uplift and potential user annoyance. Welcome Mats, Entry Popups and Exit Intent popups are three things that can a) deliver an increase in X (conversions, newsletter signups, cross-selling) but also b) frustrate visitors. In fact they can do both at the same time. I’m particularly interested … Continue reading "I asked 913 people what they thought about Exit Popups"
A guide to how we're using Features in our machine learning - picking them, visualising them and then using or discarding them to improve accuracy and performance.
The four pillars that we adhered to when we wanted to build a Marketing Machine Learning solution. This is the story behind the process of building the Nudgr ML.
Nudgr co-founder Tom talks about how marketing software powered by Machine Learning will help Marketing teams improve performance, increase sales and save time. Read his views on the importance of pattern recognition, and why it's better to leave that to computers.
Captured at Conversion World 2016, we've got the highlights from Roger Dooley's talk, Selling to the Unconscious Mind. Dooley discusses the impact of neuroscience on marketing and the potential it holds for conversion optimisation of online sales.
Get a basic explanation of machine learning and find out the huge implications it will have on the quality of your website optimization efforts.
Discounts offers and popups aren't the only way to tackle exit-intent. Here are 6 other persuasive nudges you should try to increase your conversion rate.
Companies continue to report positive results from using basic exit intent tools, so how do you steer clear of launching a bad exit intent popup? I share how to create a high performing popup, and show you some examples of popups that will frustrate users.
What makes an exit intent popup good or bad? I go through some examples that we mined for our Exit Intent Gallery, so you can use their success and failure as inspiration for your own designs.
Why we're building a platform that uses machine learning to increase website conversions, and how we predict users who are about to exit your website well before they choose to. Read on to understand why we're building a solution that diagnoses and fixes problems automatically.